2019: The year that Microsoft quits Surface hardware PDF Print E-mail
Written by Wayne   
Wednesday, 04 October 2017 17:49
microsoft surfaceCanalys Channels Forum Microsoft will quit its loss-making Surface hardware business by 2019, according to execs from PC manufacturers and a channel watcher. Talking at the tenth Canalys Channels Forum in Venice, CEO Steve Brazier said Microsoft CEO Satya Nadella would exit the product line because he is a “software guy, a cloud guy” and pointed to the demise of the phone device. He added, “The Surface performance is choppy; there are good quarters and bad quarters, overall they are not making money. It doesn’t make sense for them to be in this business. “When the capital expenditure challenge that Satya Nadella has taken Microsoft down becomes visible to Wall Street, everyone will ask him 'Why have you gone to a low margin business?'. Microsoft will have a lot of cost-cutting to do, he claimed, and “Surface will be the first target”. Before Microsoft launched the devices in 2012 - starting with the RT version - the then CEO Steve Ballmer played down the project as a “design reference point” to showcase its software, and estimated sales of a “few million”...Further details can be found on our forum.